What’s your Signature event? You know that thing that you host and people simply can’t wait to run out to their mailbox and get their invitation. Or do you not have one? As a business owner who is looking for unique, creative and inspirational ways to take your business out into the marketplace in a big bold way, hosting an annual event is an excellent area to start.
Hosting your very own signature event allows you to affirm your brand. What do you value? What do you stand for? For example, companies that are family centered tend to host events that are open to everyone. They want to see your children running around playing tag, tugging on the bottom of your skirt while you pour more lemonade. Companies that are not as “family centered,” may encourage you to leave everyone at home and come “stag.” Companies that are more altruistic tend to pull together events around giving back to the community. One of my former companies hosted a “Clean up the Bay” day. Those that promote leadership and team building are looking for opportunities for employees to be able to get out and work through opportunities that allow them to build those “leadership muscles.” Read more